100+ Appointment Requests. Ten Sold Vehicles.
Paramount runs a seven-day managed showroom event on two demand engines of equal weight: a Campaign AI Agent working the dealership CRM and a Meta AI Agent reaching net-new local shoppers. TrafficDriver unifies both into one operating record, so every conversation, appointment, check-in, and sold vehicle is counted in the same place.
The campaign target and the 10-Car Promise
100+ appointment requests is the campaign target that Paramount designs the seven-day event around, not the contractual promise. The 10-Car Promise is ten qualifying campaign-attributed retail sales, verified through the CRM and DMS records tied to the event.
Two AI agents at equal strategic weight
The campaign is built with equal 50/50 strategic weight on the Campaign AI Agent working the eligible CRM audience and the Meta AI Agent reaching a separate net-new local shopper audience outside the CRM audience. That is the campaign design; actual appointments and sales are tracked by source, and the 50/50 weighting is not an exact result split or an exact media allocation.
Campaign AI Agent: the eligible CRM audience
The Campaign AI Agent works eligible existing customers already in the dealership CRM. AI-assisted audience selection reads customer and vehicle history and prioritizes current buying-intent signals across up to 10,000 eligible CRM customers and up to 30,000 eligible CRM email, text, and call activities. It opens natural, compliant text and voice conversations, qualifies intent, books appointments, raises event-specific hot-lead and Flashpoint escalation, and syncs activity back to the CRM.
Meta AI Agent: separate net-new local shoppers
The Meta AI Agent uses AI-powered audience targeting to reach a separate net-new local shopper audience outside the CRM audience through one managed Meta campaign with three promotions and prospecting ad sets. Every ad routes to the dealer-branded event landing page. CRM records are never the Meta target; they may be used as lawful exclusions.
Eight stages from connection to verified sale
Every seven-day event runs the same eight stages in order: Connect CRM, Select the Audience, Build the Campaign, Launch Both Audiences, Create Conversations, Confirm Appointments, Check In Customers, and Verify Ten Sales.
Four channel paths into a requested appointment
Meta ads and event email route shoppers to the dealer-branded event landing page, where they submit a requested appointment time. Text and call are natural, compliant Campaign AI Agent conversations that can book without forcing an initial link. A requested time stays requested until it is factually confirmed, and the record keeps requested and confirmed as explicit, separate states.
Verified platform capabilities
Event-specific CRM sync, Campaign AI appointment booking, hot-lead and Flashpoint escalation, English, Spanish, and bilingual routing, transactional confirmation and voucher flow, camera-based QR check-in at the door, and automatic CRM and DMS sold reconciliation into the 10-Car scoreboard.
Who owns what during the event
Paramount sells, runs, and co-ordinates the managed campaign. TrafficDriver runs the operating record underneath both engines. The dealership closes the floor and owns event approvals, lawful audience and channel eligibility, inventory, staffing, business hours, CRM and DMS access, and timely sold reporting.
Frequently asked questions
What does the 10-Car Promise cover?
It is the formal promise attached to the campaign: ten qualifying campaign-attributed retail sales, verified through the CRM and DMS records tied to the event. Verification reads from those records, so a sale counts when the dealership systems say it happened.
Is 100+ appointment requests the promise?
No. 100+ appointment requests is the campaign target that Paramount designs the seven-day event around. The promise is ten qualifying campaign-attributed retail sales verified in CRM and DMS records.
What does the Campaign AI Agent do?
It works the CRM side. It reads customer and vehicle history, uses AI-assisted audience selection to prioritize current buying-intent signals, starts natural compliant text and voice conversations, qualifies intent, progresses a requested appointment time, books the appointment, raises event-specific hot-lead and Flashpoint escalation when a person is needed, and syncs activity back to the CRM.
What does the Meta AI Agent do, and does it target CRM records?
It uses AI-powered audience targeting to reach a separate net-new local shopper audience outside the CRM audience, through one managed Meta campaign with three promotions and prospecting ad sets routed to the dealer-branded event landing page. CRM records are never the Meta target; they may be used as lawful exclusions.
How do the booking paths differ by channel?
Meta ads and event email route to the dealer-branded event landing page, where a shopper submits a requested appointment time that enters the confirmation workflow. Text and call begin as natural Campaign AI Agent conversations and can book without forcing an initial link. Requested and confirmed remain explicit, separate states on the record.
How are sales verified?
Sold deals reconcile automatically from the dealership CRM and DMS into the 10-Car scoreboard on the event record. The dealership reports sold vehicles on time, and the scoreboard reflects verified, campaign-attributed retail sales.